Marketing Media

Mascot Marketing

Marketing with a mascot? Indeed! A mascot just might be one of the best investments you could make for your corporate or team image. Sports teams have shown, repeatedly, that mascots enhance your corporate image and are very effective for building loyalty and recognition.

His popularity also spawned his own merchandise line...
"Since his NHL debut in January of 1992, Sharkie has not only become popular in the California area; he has become one of the most recognized mascots in the universe. He is highly respected outside the arena and makes over 350 appearances per year to events ranging from birthday parties, to flower deliveries to hospital visits.

In addition to his appearances, Sharkie is also involved with a myriad of charities like the American Cancer Society, Easter Seals, The Sharks Foundation and his annual miniature golf tournament. His popularity also spawned his own merchandise line and web site..." [source; http://www.nhl.com/intheslot/read/mascots/sanjose.html]

Smart marketers are following suit...

Hard for competitors to defend themselves... Since they were introduced, the mascots have helped Lever make consumers forget about Snuggle's main competitors in the Canadian fabric-softener market, Downey and Fleecy - which have no animal support. "So far, we've been able to take about seven or eight share points from each brand." says Oliver. 'It's hard for competitors to defend themselves against the emotional appeal of the teddy bear.

With a little clever thought behind your marketing to ensure that your mascot costume has strong ties to your brand identity and your marketing message, your mascot can become a great source of attention from both the adoring public as well as media journalists looking for a good human interest story to cover.

Think of it this way; companies aren't huggable. Mascots are. Kids love them, adults love them, and they make great human interest stories for the media... all of which can mean increased exposure, increased loyalty and increased sales and profits.

Not only can a mascot increase recognition, loyalty and exposure for your product or brand, but a well thought out mascot can generate additional revenue through public appearances and - like Sharkie - through merchandise sales, too.

Best of all, your mascot isn't going to get tossed in the trash like a newspaper ad campaign. At Sugars Mascot Costumes, we turn your flat, two dimensional logo or advertising images into waving, walking, crowd pleasing 3-D champions of your brand message.

And, we'll even help let the world know when your mascot is appearing publicly - free! Just ask a sales rep for more information.